Webdesign - Social Media - Print
Team: Jeanne Esguerra, Chloé Levavasseur
In 2017 Jo&Joe created the Open House in Hossegor, a new form of hospitality. A cool and caring place of life open to all, with a vibrant atmosphere and a surpising design. In 2018 Jo&Joe is growing and opened a new place in Paris.
BETC asked us to create an original activation campaign, to bring Parisians and foreigners to this new Open House. We imagined the Find your Joe concept, a new way to connect tripsters and townsters.
The concept: Find your Joe
It is an option of the Jo&Joe's website which allows to connect Parisians and foreigners. Parisians are sponsoring foreigners, they share parties at Jo&Joe, or other events and they earn benefits: the Joe points. They allow to get discounts on drinks, nights at Jo&Joe or win gifts.
The concept :
Find your Joe
It's an option of the Jo&Joe's website which allows to connect parisians and foreigners. Parisians are sponsoring foreigners, they share parties at Jo&Jo's, outings or events, and the earn benefits : the Jo's points. It allows to get discounts on drinks, nights in Jo&Joe's or win gifts.